Editor’s observe: This text is a part of an ongoing franchise sequence, which highlights manufacturers which might be new to or aggressively increasing through franchising. Is your restaurant beginning to franchise? Electronic mail us at [email protected]
When Erik Frederick turned CEO and president of Pizzeria Uno in April 2020, the corporate hadn’t signed on a home franchisee in no less than 10 years. However simply two years later, the quick informal pizza chain leaned laborious into franchise improvement, launching a resort restaurant program and actively searching for resort operators as franchisees. The roughly 80-unit chain opened its first resort restaurant earlier this yr at a resort close to Chicago’s O’Hare airport, adopted by one simply outdoors of Detroit and one other in Northern Indiana.
Pizzeria Uno’s menu provides extra than simply pizza, with gadgets starting from appetizers to pasta, hen, steak and seafood. Frederick believes this lineup might assist hoteliers present a extra sturdy eating expertise, he mentioned. If companion resorts use third-party supply to succeed in diners past resort visitors, resort operators might additionally profit from folks inside the area people coming to go to a well known model restaurant, he mentioned.
“Hopefully it will drive folks again to their resorts,” Frederick mentioned.
Getting a restaurant arrange inside a resort and launching on-line ordering takes only a fraction of the time wanted for ground-up web site improvement, particularly since most hoteliers don’t want to tug permits for inside design modifications.
“You may just about construct out the placement within the time it could take to discover a location, should you’re making an attempt to get a brand new franchisee with a full-service restaurant,” Pizzeria Uno Director of Advertising and marketing Chris Dellamarggio mentioned. “It’s been a exceptional turnaround time.”
Whereas resort restaurant conversions are the model’s present franchising focus, Pizzeria Uno can also be contemplating franchisees for conventional eating places and is in talks with a potential franchisee.
Improvement plans: Pizzeria Uno expects to finalize agreements so as to add 10 resort restaurant items by the tip of the yr. Frederick estimates the chain might ultimately develop to 100 items or extra, he mentioned.
“It actually comes all the way down to what we are able to soak up … and our capability to efficiently get anyone opened up,” Frederick mentioned. “We’re not going to develop too quick.”
The corporate at present has eating places that span Maine to Washington, D.C., in addition to areas in Chicago and a few areas in Orlando, Florida. Nonetheless, Frederick believes there may be loads of white area within the resort restaurant class since most of these partnerships wouldn’t work for many informal chains attributable to retailer cannibalization.
Best franchisees: Pizzeria Uno is searching for out operators with a number of resorts as a result of it makes it simpler to scale operations and reduces buyer acquisition prices, Frederick mentioned. Best candidates could be mid-conversion with their restaurant so improvement prices could be minimal. These operators would simply want to modify coloration schemes and purchase the oven Pizzeria Uno makes use of, Frederick mentioned.
Franchise fast info
- Minimal funding required: $546,500 to $1.4 million
- Franchisee charge: $40,000
- Royalty charge: 5%
- Advertising and marketing co-op charge: 1%, however might go as much as 3%