December 5, 2022


World Travel Service

4-story lodge, restaurant and bar to revive one of many oldest lodgings on Pleasure Island

4-story lodge, restaurant and bar to revive one of many oldest lodgings on Pleasure Island

4-story lodge, restaurant and bar to revive one of many oldest lodgings on Pleasure Island
The placement of a proposed boutique lodge in Carolina Seashore.

CAROLINA BEACH — Homeowners of a boutique lodge in downtown Wilmington now have their sights set for one more enterprise on the Welcome Inn property in Carolina Seashore.

Thursday night time, the city’s planning board will take into account a conditional rezoning for the property at 205, 207, 209 N. Lake Park Blvd. and 204 Harper Avenue to accommodate a four-story lodge with a rooftop bar, restaurant and retail area. Sitting on the property for the reason that Nineteen Thirties is the now-defunct Welcome Inn, together with a single-family house lived in by the inn’s operators. 

The land resides within the Central Enterprise District, which allows retail and eating places by proper, however requires a conditional zoning for bars and accommodations. The design additionally exceeds the 50-foot most constructing top. Whereas the flooring solely attain 50 ft excessive, the design reveals the construction’s cabana roof will prolong to 54 ft and elevator shaft to 59 ft. 

The plan is being put forth by Robert Rosenberg and Kaylie O’Connor, house owners of The Hive at 505 N. 2nd St in Wilmington, which opened in October 2019. The lodging gives 14 suites with “absolutely stocked kitchens, spa-like loos, authentic artwork and stylist furnishings.” 

O’Connor, who has lived in Carolina Seashore since 2008, has at all times had Pleasure Island in thoughts for one more lodge.

“As quickly as we started planning The Hive in downtown Wilmington, I knew that I needed Carolina Seashore to be our subsequent venture,” O’Connor mentioned. “I really like all the pieces about this place, particularly the laid again, previous seashore city vibe.”

The Welcome Inn in Carolina Seashore. (PCD/Hannah Leyva.)

In November 2021, Rosenberg and O’Connor additionally purchased the greater than 115-year-old property at 216-220 North Entrance Road for $2.75 million to construct one other boutique lodge. The location was once the Expo 16 nonprofit museum, which closed in 2018 after two years of operation. 

Rosenberg’s and O’Connor’s plans for the Carolina Seashore lodging embrace 42 rooms. The lodge entrance on the bottom ground additionally reserves one space for retail use, a restaurant and a sidewalk cafe.

O’Connor needs the restaurant to transcend a vacationer attraction and entice locals.

“A part of being a boutique lodge is about offering visitor experiences, and having nice on-site meals and drinks is unquestionably a technique to try this,” O’Connor mentioned. “As an area, I would like the restaurant and bar to be someplace I’d need to go.”

The event’s ground plan mirrors this perception. The constructing can be accessible from through Lake Park Boulevard, attracting pedestrians whereas friends will make the most of the standard lodge entrance off Harper Avenue that results in the parking deck. 

The lodge will provide 42 parking spots for friends solely whereas business guests must make the most of close by public parking. The design additionally allocates area for golf carts and bike racks.

On the second ground, there can be 12 rooms, seven of which include a patio and three border a terrace. Additionally on the second stage can be a 640-square-foot pool with its personal bar, together with a backyard area. 

The third and fourth flooring will host 15 suites. In line with an software letter from O’Connor, the rooms will “all be bigger than a typical lodge room emphasizing high quality over density.” The design reveals rooms vary from 350 to 486 sq. ft, with one room measuring 315 sq. ft. 

A restaurant/bar will function on the roof with views overlooking the ocean and Carolina Seashore boardwalk.

O’Connor mentioned she needed to infuse Carolina Seashore’s appeal into the surf and seashore city nostalgia aesthetics of this lodge.

“Much like The Hive, we’ll use increased finish finishes, however not in a stuffy or overly refined approach,” she mentioned. “We would like friends to understand the areas we design, but in addition really feel snug and at house of their flip flops and board shorts.”

In complete, the operation will cowl 30,000 sq. ft within the Central Enterprise District. The land use code encourages pedestrian-oriented actions and concentrated utilization, but is not going to compromise the city’s present infrastructure. In line with city workers, they don’t anticipate the event to require extra infrastructure upgrades presently. 

The bottom ground website plan for the proposed lodge. (Courtesy Jefferson Woodall).

The builders, who weren’t named within the software, had been required to carry a public suggestions session, which came about on July 1, they usually mentioned they had been capturing for a summer time 2024 opening. The applicant, architect Jefferson Woodall, is representing Rosenberg and O’Connor within the planning board course of. 

Making the area a vacation spot for Carolina Seashore locals, not simply vacationers, can be a precedence, in keeping with O’Connor.

There isn’t a cause for locals, or Carolina Seashore vacationers, to go to accommodations and motels in our space proper now. There isn’t a attraction for them,” she mentioned. “Whereas our property may have meals, beverage and potential occasion area to attract in each locals and vacationers.”

Some attendees expressed approval for the venture, noting that it might enhance the look of the property and preferring the regionally owned boutique idea slightly than a company lodge. Their feedback had been included within the developer’s planning board software.

Residents of Harper Avenue raised issues about an inflow of parking within the space. Carolina Seashore permitted 70 areas to be added alongside the street as half of a bigger streetscape plan in late July, turning the street, as soon as used primarily by locals, right into a parking help for vacationer inflow. 

One resident requested what a “boutique lodge” meant, which the developer described as a smaller, extra intimate property that doesn’t comply with a “cookie-cutter design.” Different boutique accommodations in WIlmington embrace Arrive on 2nd Road, Dreamers Welcome on 4th Road and Entrance Road Inn on Entrance Road.  

In line with the appliance, planning workers advocate the venture for approval. The planning board will assessment the event on Aug. 11. The Carolina Seashore City Council, who has the ultimate say on the rezoning, scheduled a public listening to on Sept. 23.

Attain journalist Brenna Flanagan at 

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